User-generated content seems to be the latest buzzword in the world of social media. But, what is user-generated content...

Your promotional tactics play an important role in shaping how your brand is perceived by your target market...

Building a brand requires a deep understanding of who you are, who your customer is, and the message you want to convey to the world...

The more recognizable your brand becomes, the greater potential you have to continue to retain existing customers and attract new ones...

One thing that I always recommend to my clients in the new year is to do an audit of their website and make sure that it is still working...

You’ve probably heard that humans are visual creatures, but did you know that our brains also process visual information faster than text?

For many small business owners, we know what we want to offer before we think about how to communicate that to potential customers...