Marketing Know-How
TAKE CHARGE OF YOUR MARKETING & GAIN THE KNOWLEDGE YOU NEED TO GROW
Sign up now to start mastering your marketing! First Session February 2023
Effective marketing and communications aren't just nice to have; they are a necessity for growing a business! This is why large companies spend millions of dollars on marketing efforts to reach new customers. But what can small business owners do when they don't have the same resources to hire a marketing team to promote their business? It's time to stop being reactive and get proactive with your marketing know-how!
At Etched In Marketing, we want to see small businesses succeed. That is why we have put together this course for you— small business owners and individuals looking to elevate their marketing knowledge. Learn about the ins and outs of marketing so that by the end of this course, you can successfully take charge of your marketing efforts and create a strategic marketing plan that will allow you to effectively grow your business.
IS THIS COURSE FOR ME?
→ Do you feel overwhelmed when it comes to marketing?
→ Do you want to build the knowledge and confidence needed to make strategic marketing decisions?
→ Are you looking for how to best allocate your resources to get your desired results?
→ Are you looking to learn how to grow your business and reach your customers?
→ Are you a small business owner looking to take charge of your marketing?
→ Are you looking to enhance your skill set to advance your career in marketing?
→ Do you want to learn more about the ins and outs of marketing?
If you answered yes to any of these questions, then this is the course for YOU!
WHAT IS INCLUDED WITH YOUR REGISTRATION
20 hours of course time, including 2 in-person and 10 online sessions
A private 1-on-1 session with Danielle to closeout the program
A digital workbook to guide you through each unit
Time for individualized questions and feedback
The opportunity to connect and network within a supportive business community
Plus 10% off all 2023 Etched In Marketing workshops and individual/team training to continue your learning
"Danielle and Anett helped us with our social media marketing strategy and did a phenomenal job helping our organization learn and develop our skills. They were organized, helpful, knowledgeable and approachable. Highly, highly recommend Etched In Marketing!"
Anne Clifford
Best Relationships Counselling Centre
WHAT YOU'LL LEARN
After finishing this course, you will understand:
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The important role marketing plays in your business
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Your target market and customer persona
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The benefits of a marketing strategy & how to start creating one
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Marketing objective setting & marketing tactics used to increase brand awareness
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How to create a social media strategy that supports your business goals
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The value of a well-rounded online communication strategy that goes beyond social media
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How to build your brand in a way that connects with your target audience
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How to balance your personal and professional brand and content
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The technicalities of marketing, like SEO, different algorithms & paid promotion
This course consists of 6 units, each with an education session followed by a mastermind session dedicated to discussion, answering your questions & diving in deeper.
Together we will help you understand your current marketing strategy and goals and provide you with the opportunity for reflection, questions, and feedback to help you discover ways to strategically use your resources to grow.
COURSE OUTLINE
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Unit 1: The Importance of Digital Marketing
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Education & Networking: February 15, 6:30-8:30 pm (in-person)
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Unit 2: Understanding Your Customer
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Education: March 2, 6:30-8:30 pm (online via Zoom)
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Mastermind: March 16, 6:30-8:00 pm (online via Zoom)
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Unit 3: Effective Content Marketing
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Education: March 30, 6:30-8:30 pm (online via Zoom)
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Mastermind: April 13, 6:30-8:00 pm (online via Zoom)
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Unit 4: Social Media Strategy
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Education: April 27, 6:30-8:30 pm (online via Zoom)
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Mastermind: May 11, 6:30-8:00 pm (online via Zoom)
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Unit 5: Brand Development & Representation
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Education: May 25, 6:30-8:30 pm (online via Zoom)
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Mastermind: June 8, 6:30-8:00 pm (online via Zoom)
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Unit 6: Social Media Optimization & Paid Promotion
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Education: June 22, 6:30-8:30 pm (online via Zoom)
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Mastermind &. Networking: June 23, 6:30-8:00 pm (in-person)
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YOUR INVESTMENT OPTIONS
Stop wasting your resources and start investing in marketing know-how that works for you
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